Blogging: How long should my Blog be?

Many businesses today are blogging as a form of creating content to attract clients. Whether they be photo blogs from cafes and travel agents, or predominantly written blogs from service companies such as Law firms.

When it comes to written blogs, from my experience there are a lot of extremely dry ones out there, content that may be valuable, although it is the value of a gold nugget lost in a riverbed. So many service providing firms are publishing blogs which are just too long and they are therefore losing readers, for more on this idea check the golden rule of content writing.

So how long should it be, is there a rule I can follow, or not?

The Rule

Well unfortunately there is no black and white rule, there is no number you should aim for particularly. So sorry about that. 

Although there are general parameters which might be an idea to follow. The 300-800 spectrum is a handy idea to start with. 

The lower parameter of 300 is rather important, much like the movie. It told a significant story, stretched graphics (or CGI) to the limit (for its time) and gave absolutely unreasonable expectations for men around the globe. (I also never saw it, hence why I'm not fussed about being skinny and lazy).

Google ranks websites based on several functions, two of the main ones (along with whether it is mobile friendly and attractive) are how often new content is uploaded and whether the content is deemed to not be spam. This is judged by some google algorithm which can be understood by about four humans and the machine which wrote it; although one of the things this algorithm looks for when it scans new pages (articles) is whether the blog is longer than 300 words.

So.... write more than that. Pretty straightforward right.

The upper parameter, is up to you, although remember. People get bored quickly, you only have their attention for a set period of time, so use it wisely.