How to Make A Facebook Page!

Facebook can be the simplest way to promote a business. Hence why it is the most popular. So many, most businesses today in fact use Facebook, having created a profile page for their brand, product and or service.
Creating page, is extremely easy and doable for everyone, due to Facebook being so well guided and straight forward I promise that you can do it.

Making the page is simple, easily done by merely following the guide that Facebook has set up for you to follow. It is important, (not necessary) but much easier if you already have a personal Facebook account.

In terms of creating your businesses basic Facebook Page, understand that it is fine to start slow, its better to start with a learning process than to jump all in a turn away customers and the market.

To get started try following this link,
https://www.facebook.com/help/104002523024878

or if you would like a more detailed approach.

This should get you started, and here have a look at a template I just created for here,
https://www.facebook.com/trashtalkmarketing

Making a page is a start, although it is only that. in the social media marketing world we often talk about the trial stage. Where businesses will start using social media, such as creating a Facebook Page, to see what happens, possibly simply because that is what other businesses are doing. Because it seems like the right thing to do in this highly technologically dependant 2015 that we live in. And you know what, that is fine.
Although I do not want you to just dwell here, rather I would like to inform you in the following posts, how we can have a Facebook page with a purpose. One that isn't just trailing to see what its like, but one that is effectively communicating with your target market.

Stay posted for tips on how to create a strategic social media marketing plan.

Continue being a lovely person.

Marketing for Small to Medium Businesses

Marketing can be hard, it takes time, and it most certainly costs money. For a lot of people operating small to medium sized business, thats money you don't have, or don't want to spend. Fortunately, in our technologically savvy society, where the oldest to the inappropriately young are using the many forms of social media, we have the opportunity do communicate with our markets, in a very simply and cheap way. Over the next few weeks we will be discussing how, as small businesses, we can use social media to effectively to market our passions and purposes.

Starting with the simplest and most usable we will be looking at Facebook, how to do it, and then how other businesses have done it successfully. Beyond that we will be looking onto other forms of social media, instagram, Linkedin, blogging, twitter and so on.

In this it is important to remember that we are trying to find out what is best for you, for your business, and the marketing strategy that is specific for you.

A Facebook page I run for a local small business we may be using in the future as an example.

https://www.facebook.com/Veg.Out.Victor.Harbor?fref=ts

Why Use Social Media??

Social Media is the platforms we have all come to know and love which allow us needy relationship hungry humanoids to communicate, relate to and share information on the big wide web. Social media is all about Sharing, Participating, Entertaining, Community, Publishing and Commerce.

When discussing social media we have to understand that there is more than just Facebook, Twitter and that website where you can watch and broadcast just about any video imaginable. YouTube, put them all together and you get YouTwitFace, (not an extremely original joke).
I promise you that there are far more social media platforms than you even know about.

When approaching this matter we can formulate social media into four specific zones.

Social community
Which involves sharing, socializing and conversing and is done primarily through platforms such as Twitter, Facebook and LinkedIn

Social publishing
Which involves editorials, commercial and user generated platforms such as blogs much like this one, Technorati and then also through media sites such as YouTube, Picasa, SmugMug and SlideShare.

Social commerce
Involves CRM/Service, retailing and sales functions and human recourses processes and can be incorporated with vehicles such as Facebook, LivingSocial, Groupon, Snipi, VideoGenie, TripAdvisor and Payvment

 

Social entertainment
Includes what the generally person uses social media for when they are trying to complete some other form of required work. Games, Music, Videos, Art and so on which can be done an sites such as Facebook, YouTube, Vimeo, Come2Play, Second Life, Myspace and uGame.

Having discussed the areas and avenues available to us on social media, we can now understand this very fundamental reality of the current human psyche. People use Social media. That may be the most profound and mind-blowing piece of knowledge you have digested today, although I will assume that it isn't.

Our world is spending an alarming amount of hours, draining away their life through the many platforms of social media. Thus the question should rather be, why not use social media?

Our market uses it, hence it is a low cost way of communicating, sharing and providing for the people that our businesses wish to reach.

 

For the small to medium business owner, marketing can seem and intimidating and expensive operation, although through the recourse of social media, it doesn't have to be.



Its Not About Me!

My name is Joel which is short for my full name and long for my alias name I use when ordering coffees and boost juices - Jo - which fools everyone; ensuring no one gets my personal details and therefore steals my TV, in this untrustworthy world we live. My friends call me Joel, my family call me Joel and peers (people I have to be around and I generally dislike) called me J-Lo up until just recently when I turned 18, grew a bit and stopped looking like a girl.

A picture of someone who isn't me.

 Although I am surprised every time I look in the mirror to find that this isn't at all what I look like it was worth making the joke due to the tripling of page views I shall most certainly receive due to incorporating this picture of what society has deemed a desirable human lady person.
This, quite interestingly, is the point of this blog, in the sense of how do we use this mechanism called the internet to gain the attention of consumers in an attempt sell products and services. How do I, promote my business, organization, product, service or brand through the form of social media? And how do I do it successfully?

This blog will discuss the different forms of social media, how we can utilize them and how we can use them for effective marketing within the business world specifically focusing on the use for small to medium sized businesses. Marketing is expensive, although it doesn't just need to be for global organizations. Social media Marketing is cheap and it can be easy.

I am a business student studying at Flinders University in Adelaide South Australia (please don't come and steal my TV). I also work part time for a small privately owned Fruit and Veg store. As well as preparing greenery for human purchase and consumption I also operate the businesses small amount of promotion processes, including that which we do on social media.

Although this isn't about me, I will be relying upon my marketing and social media topics for some content and also my experience in the business world. Primarily though, this is fundamentally not about me.
And in fact when it comes to promoting and using social media, whether it be Facebook, Instagram, Twitter or Pinterest (and so on), your promotion shouldn't be all about you.
People use social media for themselves, to connect with people, communicate with friends long lost, catch up and see what everyone is up to and watch meaningless videos when having some down time. Our marketing has to keep this in mind, if you are asking how I make money through social media marketing, then this isn't the place for you because people do go on social media for you, they do it for themselves. What we should be asking is how do I provide for my community, and how can my marketing efforts reflect that.
Its not all about you fella.

Social media is all trash talk. Its thirteen year old girls whining about their four day relationship, videos of turtles making faces and the perfect form of procrastination.

Never said it was a bad thing.

Its all trash talk, although here we will be identifying how we can make this rubbish, into real marketing treasure.


Continue being a lovely person.