Social Media is the platforms we have all come to know and love which allow us needy relationship hungry humanoids to communicate, relate to and share information on the big wide web. Social media is all about Sharing, Participating, Entertaining, Community, Publishing and Commerce.
When discussing social media we have to understand that there is more than just Facebook, Twitter and that website where you can watch and broadcast just about any video imaginable. YouTube, put them all together and you get YouTwitFace, (not an extremely original joke).
I promise you that there are far more social media platforms than you even know about.
When approaching this matter we can formulate social media into four specific zones.
Social community
Which involves sharing, socializing and conversing and is done primarily through platforms such as Twitter, Facebook and LinkedIn
Which involves editorials, commercial and user generated platforms such as blogs much like this one, Technorati and then also through media sites such as YouTube, Picasa, SmugMug and SlideShare.
Involves CRM/Service, retailing and sales functions and human recourses processes and can be incorporated with vehicles such as Facebook, LivingSocial, Groupon, Snipi, VideoGenie, TripAdvisor and Payvment
Social entertainment
Includes what the generally person uses social media for when they are trying to complete some other form of required work. Games, Music, Videos, Art and so on which can be done an sites such as Facebook, YouTube, Vimeo, Come2Play, Second Life, Myspace and uGame.
Having discussed the areas and avenues available to us on social media, we can now understand this very fundamental reality of the current human psyche. People use Social media. That may be the most profound and mind-blowing piece of knowledge you have digested today, although I will assume that it isn't.
Our world is spending an alarming amount of hours, draining away their life through the many platforms of social media. Thus the question should rather be, why not use social media?
Our market uses it, hence it is a low cost way of communicating, sharing and providing for the people that our businesses wish to reach.
For the small to medium business owner, marketing can seem and intimidating and expensive operation, although through the recourse of social media, it doesn't have to be.
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