Its Not About Me!

My name is Joel which is short for my full name and long for my alias name I use when ordering coffees and boost juices - Jo - which fools everyone; ensuring no one gets my personal details and therefore steals my TV, in this untrustworthy world we live. My friends call me Joel, my family call me Joel and peers (people I have to be around and I generally dislike) called me J-Lo up until just recently when I turned 18, grew a bit and stopped looking like a girl.

A picture of someone who isn't me.

 Although I am surprised every time I look in the mirror to find that this isn't at all what I look like it was worth making the joke due to the tripling of page views I shall most certainly receive due to incorporating this picture of what society has deemed a desirable human lady person.
This, quite interestingly, is the point of this blog, in the sense of how do we use this mechanism called the internet to gain the attention of consumers in an attempt sell products and services. How do I, promote my business, organization, product, service or brand through the form of social media? And how do I do it successfully?

This blog will discuss the different forms of social media, how we can utilize them and how we can use them for effective marketing within the business world specifically focusing on the use for small to medium sized businesses. Marketing is expensive, although it doesn't just need to be for global organizations. Social media Marketing is cheap and it can be easy.

I am a business student studying at Flinders University in Adelaide South Australia (please don't come and steal my TV). I also work part time for a small privately owned Fruit and Veg store. As well as preparing greenery for human purchase and consumption I also operate the businesses small amount of promotion processes, including that which we do on social media.

Although this isn't about me, I will be relying upon my marketing and social media topics for some content and also my experience in the business world. Primarily though, this is fundamentally not about me.
And in fact when it comes to promoting and using social media, whether it be Facebook, Instagram, Twitter or Pinterest (and so on), your promotion shouldn't be all about you.
People use social media for themselves, to connect with people, communicate with friends long lost, catch up and see what everyone is up to and watch meaningless videos when having some down time. Our marketing has to keep this in mind, if you are asking how I make money through social media marketing, then this isn't the place for you because people do go on social media for you, they do it for themselves. What we should be asking is how do I provide for my community, and how can my marketing efforts reflect that.
Its not all about you fella.

Social media is all trash talk. Its thirteen year old girls whining about their four day relationship, videos of turtles making faces and the perfect form of procrastination.

Never said it was a bad thing.

Its all trash talk, although here we will be identifying how we can make this rubbish, into real marketing treasure.


Continue being a lovely person.