Who says What? Pt 2

As we have previously discussed, it is imperative to ensure that you have the right person in charge of your social media marketing operations, if you didn't see it, check it out here.

Although if the person you have chosen and therefore trusted isn't you, as in the owner-manager of the business, then there also must be some guidelines in place to ensure that they achieving and performing at the right level. 

The simplest way to do this is to have each post approved by an owner or manager. That way there is less chance of mistakes and misrepresentations. Although this isn't always possible, and the whole point of delegating to get someone else to do it for you, is so that you don't have to do it. Therefore, following are several things you may wish to consider when handing your "social media marketing person," the reins.



This ain't no horse play

The question here isn't Who is doing the talking, but What they say. More importantly, what they are allowed to say. The process of defining this points is a large part of a social media marketing strategy, make sure you consider at least these four things:

When they post -

Make sure you decide when, and therefore how often you want to post as a business. An inactive feed will not get followers, although an over active one will annoy and deter them also. Therefore it is important to clearly define when; as in times of the week and day, and how often you page needs to be updated.

Who they follow -

On social media you have the opportunity to create an online community. Although this needs to reflect the market you wish to be selling to.
Ensure that the person you have chosen knows who they should be following and interacting with on social media. Because those who you do interact with will be the ones who interact with you in return. There is no point spending lots of time communicating with someone who isn't even close to being part of your target market.

How they talk -

Although you already trust this person to speak intelligently and without offending anyone. It is also important to outline to them the language they must use when speaking online to clients. This will be different for every business, although make sure that they know the type of language you would use. How you talk about specials, how they should answer questions and complaints, and how they should be commenting on other peoples content.

What they Post -

Lastly is WHAT they should be posting. Obviously this is up to you completely, although that is the point. The person you choose needs to know their limitations, what they are and aren't allowed to post about, and its up to you to ensure you understand.